Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), its award-winning Starwood Preferred Guest program and Live Nation Entertainment (NYSE: LYV) are kicking off the concert season with the launch of “On Tour with SPG,” an exciting array of extraordinary experiences with renown artists available through SPG’s recently renewed, strategic sponsorship alliance with Live Nation Entertainment.
Starting today, travelers can log onto to SPG.com/music to check out the newest opportunities powered by Live Nation Entertainment, including:
- Meet-and-greet experiences with headline artists
- Exclusive acoustic concerts and artist after parties
- Tickets to the summer’s hottest concerts
- Pre-concert, in-hotel and in-venue gatherings
Exclusive Access to Headliners
SPG and Live Nation Entertainment have launched a new array of Moments experiences that give members once-in-a-lifetime access to headlining artists. Moments experiences already confirmed include: a sound check and meet-and-greet with Latin superstar Ricky Martin; a chance to meet pop sensation Katy Perry backstage before her show at Nassau Coliseum in New York; and the opportunity to participate in a pre-show sing-along with Pat Monahan of Train.
Other experiences will feature a variety of opportunities not available to the general public such as pre-concert receptions, backstage tours, and VIP seating to upcoming concerts at Live Nation venues.
Intimate Acoustic Concerts at W Hotels Around the World
New to Live Nation Entertainment and Starwood’s “On Tour with SPG” initiative is a series of intimate, acoustic performances from top-notch talent at W Hotels around the world. The first performance will take place on June 10th at the W Union Square in New York with Johnny Rzeznik of the Goo Goo Dolls. SPG members can also mix and mingle with their favorite music legends at soon-to-be-announced artist after parties at Starwood hotels around the world.
Premium Tickets to Sold-Out Concerts
“On Tour with SPG” also awards program members premium tickets to some of the most anticipated concerts of the summer around the world. Select concerts include VIP pre-concert receptions at various Starwood properties and Live Nation Entertainment venues, where members will be joined by other music lovers. The first of these pre-parties will take place at the rooftop Sheraton Tribeca Club Lounge in New York later this month.
Travel Like a Rockstar Sweepstakes
To celebrate the global partnership with Live Nation Entertainment and leverage the world’s most extensive roster of live entertainment events, SPG is launching a three-month long sweepstakes. Grand prizes include six all-expenses paid tickets to London’s Hyde Park Hard Rock Calling Music Festival for one lucky winner and five friends, as well as multiple pairs of concert tickets complete with airfare and accommodations to any Live Nation Entertainment concert of the winner’s choice around the globe. Members can register at spg.com/rockstar.
“Our members continue to tell us that they love the rich experiences SPG delivers,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest. “Thanks to our alliance with Live Nation Entertainment, members have access to an incredible line-up of music experiences that they can share with friends and family, making them heroes in the eyes of the people they care about most.”
SPG renewed its multi-year, multimillion dollar strategic sponsorship with Live Nation Entertainment in January of 2011. Starwood is now the exclusive preferred hotel partner of Live Nation Entertainment and Ticketmaster worldwide. In addition, Starwood will work directly with the entertainment company’s touring division to arrange customized hotel bookings for artists on tour.