Mountain Lodges of Peru Reveals New Branding

Mountain Lodges of Peru

Mountain Lodges of Peru, the finest adventure travel operator in Peru has a new identity – and a sleek new logo to match. The rebranding of the family-owned source of culturally immersive and transformational travel around Cusco and through the Sacred Valley of the Incas is intended to cast the operator with a more visible personality – orderly, easily recognizable and reflective of growth, yet keeping with the heritage and culture that has led to the company’s success.

“The rebranding is designed to align with Mountain Lodges of Peru’s identity characteristics which are Nature, Culture, Adventure and Lodging. With this brand refresh we’re aiming to grow our footprint and capture the interest of explorers looking for authentic travel experiences, which we are renowned for,” said Germán Sarmiento, Head of Marketing at Mountain Lodges of Peru.

Key to Mountain Lodges of Peru’s new identity is a dynamic new logo that symbolizes not just Andean peaks, but also the company’s forward-thinking philosophy on revealing the culture, history and beauty of the Sacred Valley of the Incas to travelers from all over the world.

Designed by Icono, the logo will appear prominently on the Mountain Lodges of Peru website as well as all company documents and promotional content including product brochures, terms & conditions, photo books, client communications, and more. The logo will also be employed to boost content on Facebook, draw eyes on Google Display, and stand out on newsletters, press releases and similar communications from the company to the travel trade and clients.

Though the company has a new identity, it still provides the remarkable experiences, services and amenities that have earned it wide recognition as the finest purveyor of adventure travel in Peru. Indeed, Mountain Lodges of Peru recently landed on Travel + Leisure’s prestigious list of “The World’s Best Tour Operators” for the second year in a row, with the magazine’s readers ranking the company number 5 out of 10 top-tier travel companies.

To mark the rebranding, Mountain Lodges of Peru is offering a special 15% discount for both The Salkantay Trek and the Sacred Valley and Lares Adventure to Machu Picchu in November/December 2017 (for select dates). The promotion applies to bookings made between August 8th and September 15th of 2017.

 

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